Cookie Guidlines

The Volkswagen AG uses various cookies on its websites. Cookies are small data files with configuration information that are saved on your end device. Cookies can basically be divided into three categories.

  1. So-called function cookies are essential for the functionality of the website. The processing of functional cookies is necessary to enable you to visit the website (cf. Art. 6 para. 1 lit. b DSGVO).
  2. The comfort of a website visit is increased by so-called comfort cookies, which, for example, save your language settings. The legal basis for the comfort cookies is a legitimate interest (Art. 6 para. 1 lit. f DSGVO). The legitimate interest lies in providing a certain level of comfort during your visits to the website. You can object to data processing at any time with effect for the future. You can find more information on this in the data protection declaration.
  3. Tracking cookies are used to create a pseudonymised usage profile. Tracking cookies are only set if the website visitor has consented to this (Art. 6 para. 1 lit. a DSGVO). Consent is given via the so-called cookie banner, which must be actively clicked on. Further information on the used tracking tools and how you can revoke your consent can be found in the data protection declaration.

Different types of cookies are used in the described categories. Below, you will find an explanation of the most common types of cookies for your understanding:

1. Session cookies

While you are active on a web page, a session cookie is temporarily stored in your computer’s memory. This contains a session ID so that, for example, you do not have to log in again each time you change websites. Session cookies are deleted when you log off, or cease to be valid as soon as your session has automatically expired.

2. Persistent or stored cookies

Persistent cookies save files on your computer until the scheduled expiration date. These cookies enable web pages to remember your information and settings the next time you visit. This makes it easier and quicker to access the web pages; for example, there is no need to re-adjust the language settings for our portal each time you visit. When the expiry date elapses, the cookies are automatically deleted when you visit the web page that created them.

3. Third-party cookies

Third-party cookies come from providers other than the operator of the web page. They may be used for example to collect information for advertising or generate custom content and web statistics.

4. Flash cookies

Flash cookies are stored on your computer as data elements of web pages that use Adobe Flash Player. Flash cookies are not time-limited.

We use these cookies on the website

Cookie name

Category

Purpose

Storage period

Species

VWD6_ENSIGHTEN_PRIVACY_MODAL_LOADED

Functional Cookie

This cookie stores whether the Cookie Manager was displayed for the user.

1 year

Permanent/Protocol

VWD6_ENSIGHTEN_PRIVACY_MODAL_VIEWED

Functional Cookie

This cookie stores whether the user has made settings in the Cookie Manager.

1 year

Permanent/Protocol

VWD6_ENSIGHTEN_PRIVACY_<category name>

Functional Cookie

This cookie stores whether the user has given his consent for the corresponding cookie category.

1 year

Permanent/Protocol

UZ_TI_dc_value

Functional Cookie

This cookie tracks the study ID or segment ID depending on the value of UZ_TI_dc_value. A user is prompted to intercept the site only if this cookie is not present or has expired. Its expiration date is controlled by the "Re-invite all users after x days" field in the cookie settings.

20 days

Persistent cookie

awsalb

Functional Cookie

The cookie checks which load balancer is used for the current session.

7 days

Persistent cookie

UZ_TI_S_<ID>

Functional Cookie

The cookie records whether a different cookie is used for each segment.

20 days

Persistent cookie

smartSignals2UiD

Trackingcookie (Analytics & Personalisation)

This cookie contains a unique, randomly generated ID for a website user. This ID is used to recognize the user across different sessions. The cookie is only set with the consent of the user. The ID is not linked to the user's IP address.

1 year

Permanent/Protocol

smartSignals2sUiD

Trackingcookie (Analytics & Personalisation)

This cookie contains a userId and provides an improved mechanism for better cooperation with browser tracking restrictions.

1 year

Permanent/Protocol

smartSignals2CP

Trackingcookie (Analytics & Personalisation)

This cookie stores the information whether personalized content was displayed to a visitor.

30 minutes

Session Cookie

s_ecid

Trackingcookie (Analytics & Personalisation)

This cookie is a first-party cookie and contains a generic, unique visitor identifier. The cookie is used to recognize the visitor on a recurring visit.

2 years

Permanent/Protocol

dpm

Trackingcookie (Analytics & Personalisation)

This cookie stores the information that a visitor ID was requested for the purpose of synchronization.

6 months

Permanent Cookie

everest_g_v2

Trackingcookie (Analytics & Personalisation)

This cookie stores the browser and the "surfer ID".

2 years

Permanent Cookie

everest_session_v2

Trackingcookie (Analytics & Personalisation)

This cookie stores a session ID.

Session

Session Cookie

adbCDP

Trackingcookie (Analytics & Personalisation)

This cookie stores how many dots the TopLevel Domain contains, e.g. "2" for www.volkswagen.de. In this way, Processing can save time in the browser.

2 years

Permanent Cookie

AMCV_*

Trackingcookie (Analytics & Personalisation)

This cookie stores the Adobe Experience Cloud ID of the visitor.

2 years

Permanent Cookie

AMCVS_*

Trackingcookie (Analytics & Personalisation)

This cookie only stores the value 1 for the active session. This records that a session is active. Other Experience Cloud solutions may require this information.

Session

Session Cookie

demdex

Trackingcookie (Analytics & Personalisation)

This cookie stores the Adobe Demdex ID. It is a 3rd party cookie and therefore able to identify a user to Adobe products across domains.

6 months

Permanent Cookie

 

dextp

 

Trackingcookie (Analytics & Personalisation)

This cookie stores the time of the last call for data synchronization.

6 months

Permanent Cookie

s_cc

Trackingcookie (Analytics & Personalisation)

This cookie stores the information whether cookies have been activated ("true" if cookies are active).

Session

Session Cookie

s_vi

 

Trackingcookie (Analytics & Personalisation)

This cookie is either a first-party or third-party cookie and contains a generic, unique visitor identifier and a timestamp. Both are used to recognize a visitor on a recurring visit.

2 years

Permanent Cookie

s_fid

Trackingcookie (Analytics & Personalisation)

This cookie is a first-party cookie and contains a generic, unique visitor identifier in case the cookie "s_vi" could not be set. The cookie is used to recognize the visitor in case of a recurring visit.

2 years

Permanent Cookie

sc_appvn

Trackingcookie (Analytics & Personalisation)

The cookie stores the number of visits per application. Each application that is measured within Adobe Analytics is given a tracking name.

2 years

Permanent/Protocol

sc_pCmp

Trackingcookie (Analytics & Personalisation)

The Adobe Analytics cookie identifies the previous "Campaign Tracking Code". The "Campaign Tracking Code" is given, for example, when a customer has clicked on a Volkswagen banner ad on an external page and thus arrived at the Volkswagen target page.

Session

Permanent/Protocol

sc_prevpage

Trackingcookie (Analytics & Personalisation)

The Adobe Analytics cookie identifies which page the user previously visited at Volkswagen ("previous page").

With the end of the session

Session Cookie

sc_prop32

Trackingcookie (Analytics & Personalisation)

The cookie identifies the current application. For example, "Car-Net" is stored as an application in the Adobe Analytics tracking.

2 years

Permanent/Protocol

sc_v44

Trackingcookie (Analytics & Personalisation)

The cookie stores the content of the URL parameter "intcmp". "Intcmp" stands for an internal campaign (e.g. teaser within a Volkswagen page).

With the end of the session

Session Cookie

sc_v49

Trackingcookie (Analytics & Personalisation)

The cookie stores the content of the URL parameter "vanity". "Vanity" stands for a domain that is within Volkswagen but uses a domain other than volkswagen.de.

With the end of the session

Session Cookie

csrf_token

Functional Cookie

The cookie is used to prevent cross-site request forgery (CSRF), an attack method on computer systems, during requests.

7 days

Permanent/Protocol

inbenta-km-session-id

Functional Cookie

Stores the session ID so that all actions of a user belong to the same session.

With the end of the session

Session Cookie

inbenta-km-session-token

Functional Cookie

Stores the session token so that all actions of a user belong to the same session.

With the end of the session

Session Cookie

C

Tracking Cookie (Marketing)

This cookie checks whether the user's browser supports cookies.

60 days

Third-party cookie (AdForm DSP)

TPC

Tracking Cookie (Marketing)

This cookie checks whether the user's browser supports 3rd party cookies.

14 days

Third-party cookie (AdForm DSP)

GCM

Tracking Cookie (Marketing)

This cookie indicates whether it is necessary to initiate a new cookie match with Adform partners.

1 day

Third-party cookie (AdForm DSP)

token

Tracking Cookie (Marketing)

This cookie contains a token to ensure the security of the opt-out.

With the end of the session

Third-party cookie (AdForm DSP)

otsid

Tracking Cookie (Marketing)

This cookie contains a list of advertiser IDs for which a user-based opt-out is available.

Unlimited

Third-party cookie (AdForm DSP)

uid

Tracking Cookie (Marketing)

This cookie contains the user ID.

60 days

Trackingcookie (Analytics & Personalisation)

cid

Tracking Cookie (Marketing)

This cookie also contains the uid. for compatibility reasons.

60 days

Third-party cookie (AdForm DSP)

SR<RotatorID>

Tracking Cookie (Marketing)

This cookie contains information for the playout of sequential rotators and helps Adform not to exceed daily values of clicks and impressions.

1 day

Third-party cookie (AdForm DSP)

liveagent_chatted

Trackingcookie (Analytics & Personalisation)

Incrementing an internal counter for the acceptance of a chat by an agent.

With the end of the session

Session Cookie

liveagent_oref

Trackingcookie (Analytics & Personalisation)

Stores the original referring url of the visitor in the course of the first page visit of a page equipped with the live chat.

"Original referrer" is set when the visitor loads a page with live chat code for the first time. This is stored as plain text and passed to the server in case of a chat call.

10 years

Permanent/Protocol

liveagent_sid

Trackingcookie (Analytics & Personalisation)

Stores the session key of the visitor.

This key is stored in a session cookie at the first contact with the Live Agent server. Only when starting the chat it will be saved. It is a single session SID only for this chat.

With the end of the session

Session Cookie

liveagent_vc

Trackingcookie (Analytics & Personalisation)

Stores the number of chats the visitor has had in the past.

This counter is set to "0" when the visitor first receives a session key and is incremented with each new session the visitor opens.

24 hours

Permanent/Protocol

liveagent_invite_rejected

Trackingcookie (Analytics & Personalisation)

When a chat is rejected or ignored, this cookie is set with the value "true".

With the end of the session

Session Cookie

liveagent_ptid

Trackingcookie (Analytics & Personalisation)

Stores a unique identifier that is used to use a "live chat visitor" record to reference previous chats to the same anonymous visitor.

"Permanent tracking id" is a UUID that is permanently stored in a cookie when the visitor first makes contact via live chat.

This is used to merge the different chats of a visitor.

10 years

Permanent/Protocol

X-Salesforce-eLB

Trackingcookie (Analytics & Personalisation)

Routing and load balancing for performance optimization.

With the end of the session

Session Cookie

 

sd_survey_client

Trackingcookie (Analytics & Personalisation)

This cookie stores a unique, randomly generated ID as well as meta information about user surveys, such as a survey id and display timestamp.

1 year

Permanent/Protocol

mbox

Trackingcookie (Analytics & Personalisation)

The cookie contains various values that can be used to manage how visitors experience the campaigns. E.g. a session ID and a browser ID that identifies the user's browser (as long as no cookies are deleted).

2 years

Permanent Cookie

mboxEdgeCluster

Trackingcookie (Analytics & Personalisation)

Identifies the Adobe Target Edge Server.

30 minutes

Permanent Cookie

_pk_uid

Trackingcookie (Analytics & Personalisation)

This cookie stores a random value as a user ID.

13 months

Permanent Cookie

s_sq

Trackingcookie (Analytics & Personalisation)

After the visitor agrees to the data collection, this cookie is stored. It contains the link addresses that were clicked on the previous page within the website area of the domain. This data allows the creation of a ClickMap. The Adobe Analytics ClickMap is a graphical representation of clicks on elements on a given page.

Session

Session Cookie

 

sc_v17

Trackingcookie (Analytics & Personalisation)

This cookie stores a "PriceRate".

Session

Session Cookie

SESSION

Functional Cookie

This cookie stores the user session at login.

7 days / or at logout

Permanent Cookie

salt

Functional Cookie

The salt is a randomly generated code, which is a part of the encryption mechanism for the website login. This cookie is needed for the secure encryption of the tokens created for login. It is the client-side component of the key used.

7 days / or at logout

Permanent Cookie

auth_fags

Functional Cookie

Base64-encoded JSON object containing the feature app groups and their scopes. This cookie contains meta information that is required for the login. This meta information specifies for which data groups (scopes) and which applications of the website the login must be requested.

7 days / or at logout

Permanent Cookie

EDAAT

Tracking Cookie (Marketing)

EDAAT stores a temporary security token that is only used on EDAA sign-out pages such as http://www.youronlinechoices.com/Opens an external link is used.

1 hour

Session Cookie

TDID

Tracking Cookie (Marketing)

Trade Desk ID (TDID) is the main cookie and ID used to recognize web browser profiles over time on different websites.

365 days

Permanent Cookie

TDCPM

Tracking Cookie (Marketing)

Trade Desk Cookie Partner Mapping (TDCPM) records which partners The Trade Desk has matched IDs with to avoid redundant match calls.

365 days

Permanent Cookie

TTDOptOut

Tracking Cookie (Marketing)

TTDOptOut stores a static value that records the user's decision to log out. It should exclude itself from the other cookies so that The Trade Desk does not have an ID in the browser when the TTDOptOut cookie is present.

5 years

Permanent Cookie

TTDOptOutOfDataSale

Tracking Cookie (Marketing)

TTDOptOutOfDataSale stores a static value that records the user's decision to object to the sale of data to third parties.

5 years

Permanent Cookie

s_vnc365

Trackingcookie (Analytics & Personalisation)

This cookie stores a timestamp and the number of visits of a visitor. In this way, it is possible to determine how often a visitor returns within 30 days.

1 year

Permanent Cookie

s_ivc

Trackingcookie (Analytics & Personalisation)

This cookie stores a value "true" and verifies the visitor's activity within 30 days.

1 year

Permanent Cookie

OT1, OT2

Tracking Cookie (Marketing)

Records page views as part of visitor interaction with the website.

90 days

Session Cookie

Activity Info. Activity Info*

Tracking Cookie (Marketing)

Records activities on the website to honor activities that generate conversions.

90 days

Session Cookie

Eboptout

Tracking Cookie (Marketing)

Allows the visitor to reject interest-based advertising.

5 years

Session Cookie

Targeting info, targeting info3, targeting info#

Tracking Cookie (Marketing)

Enables the delivery of advertising based on a visitor's collection of visits to the advertiser's website.

90 days

Session Cookie

U2, U#

Tracking Cookie (Marketing)

Used to uniquely identify the user's browser or device via an anonymous ID.

90 days

Session Cookie

r1, r#

Tracking Cookie (Marketing)

Session cookie that protects the server and the client from redirection loops.

Closing the browser

Session Cookie

OT_*

Tracking Cookie (Marketing)

Session cookie that measures the number of page views since the start of the session.

Closing the browser

Session Cookie

wlfeRefreshSessionId

Functional Cookie

Stores encrypted guest session tokens required to continue the checkout flow.

5 minutes

Permanent/Protocol

wlfeDoLogin

Functional Cookie

Cookie is used to determine whether the user should log in again before continuing.

5 minutes

Permanent/Protocol

TCSess

Trackingcookie (Analytics & Personalisation)

This cookie contains a session ID. In web analytics, page views and actions (e.g. clicking) on the website are recorded sequentially, i.e. one after the other. The resulting data records are isolated. A unique session ID, which is stored together with the page views and actions, makes it possible to subsequently assign page views and actions to the common session. The data is used to analyze user behavior on the website.

With the end of the session

Session Cookie

TCID

Trackingcookie (Analytics & Personalisation)

This cookie contains a user ID. In web analytics, page views and actions (e.g. clicking) on the website are recorded sequentially, i.e. one after the other. A unique user ID, which is stored together with the page views and actions, makes it possible to subsequently assign page views and actions to the same user, even across different website visits. The data is used to analyze user behavior on the website.

2 years

Permanent/Protocol

_pk_uid

Trackingcookie (Analytics & Personalisation)

This cookie contains a user ID. In web analytics, page views and actions (e.g. clicking) on the website are recorded sequentially, i.e. one after the other. A unique user ID, which is stored together with the page views and actions, makes it possible to subsequently assign page views and actions to the same user, even across different website visits. The data is used to analyze user behavior on the website.

13 months

Permanent/Protocol

anonymous_session_id*

Functional Cookie

Token provided by the backend servers to identify the current user session. This session is not tied to a specific person, but is assigned anonymously when a user accesses the website and is used to track the user's shopping cart. The front end has no control over when this token is considered invalid.

Duration: is discarded when an order is completed. Recalculated with a new value immediately afterwards.

Unlimited

Permanent/Protocol

anonymous_session_refresh_token*

Functional Cookie

Token provided by the backend servers to update the anonymous_session_id token when it becomes invalid. The front end has no control over when this token is considered invalid.

Duration: is discarded when an order is completed. Recalculated with a new value immediately afterwards.

Unlimited

Permanent/Protocol

oneshop.tenant.context*

Functional Cookie

Identifies the current tenant (= provider) and informs the backend how to properly filter the data displayed to the user

Duration: never removed

Unlimited

Permanent/Protocol

oneshop.product.vin*

Functional Cookie

This value stores the last valid vehicle identification number (VIN) that the user specified in the One.Shop to display the corresponding data for this vehicle. Currently, it is only used to reapply the VIN on the product list page when the user enters that page.

Example: W0L000051T2123456

Unlimited

Permanent/Protocol

oneshop.products.activeFacets*

Functional Cookie

The last filters applied by the user on the product list page are stored here. They are used by the AI service to display matching suggestions on the product detail page. The data contains internal representations about the filter data.

Closing the browser

Session Cookie

oneshop.product.isFromPlp*

Functional Cookie

This value is set to true on the product list page when the user clicks on a product tile. It is reset when the user visits the product list page another time. It is used to tell the AI service whether the user reached a product detail page from the product list page or via another way (e.g. a direct link).

Example: true / false

Closing the browser

Session Cookie

oneshop.product.recommendedConfiguration*

Functional Cookie

Dies wird verwendet, wenn der Shop über Produktdetailseiten-Deeplink mit einem speziellen Satz von Parametern eingegeben wird.

Closing the browser

Session Cookie

wlfeRefreshSessionId*

Functional Cookie

During the redirection to the e2e Leasing Portal, this cookie stores the "refresh token" to restore the session of the user who started the Journey. This allows the user's session to be restored when they return to One.Shop from the e2e Leasing portal.

Duration: 5 minutes

5 minutes

Session Cookie

wlfeRestoreTenant*

Functional Cookie

During redirection to the e2e Leasing Portal, this cookie stores the "tenant" (= provider) to restore the session of the user who started the journey. This allows the user's session to be restored when they return to One.Shop from the e2e Leasing portal.

Duration: 5 minutes

5 minutes

Session Cookie

wlfeDoLogin*

Functional Cookie

During redirection to the e2e leasing portal, this cookie stores a value indicating whether the user who started the User Journay was logged in. This is used to redirect the user to the login page when they return from the e2e journey so they can restore their session.

Duration: 5 minutes

5 minutes

Session Cookie

redirectUrl*

Functional Cookie

Used to store the page URL from which the user started the login. Thanks to this cookie, the system can navigate the user back to this page when he returns from the login.

Duration: session

With the end of the session

Session Cookie

userToken*

Functional Cookie

The authentication token used to identify the logged in user.

Duration: session

With the end of the session

Session Cookie

check

Trackingcookie (Analytics & Personalisation)

This cookie is set to find out whether cookies can be used.

With the end of the session

Session Cookie

test

Functional Cookie

This cookie is set to find out whether cookies can be used. If this is the case, this cookie is deleted immediately.

With the end of the session

Session Cookie

LBCOOKIE

Functional Cookie

The cookie is set by the load balancer system on the VTP side. Technically necessary for balancing and distributing incoming requests by the load balancer to the application servers.

Session

Session Cookie

VWD6_ENSIGHTEN_PRIVACY_MODAL_LOADED

VWD6_ENSIGHTEN_PRIVACY_MODAL_VIEWED

VWD6_ENSIGHTEN_PRIVACY_<category name>

UZ_TI_dc_value

awsalb

UZ_TI_S_<ID>

smartSignals2UiD

smartSignals2sUiD

smartSignals2CP

s_ecid

dpm

everest_g_v2

everest_session_v2

adbCDP

AMCV_*

AMCVS_*

demdex

dextp

 

s_cc

s_vi

 

s_fid

sc_appvn

sc_pCmp

sc_prevpage

sc_prop32

sc_v44

sc_v49

csrf_token

inbenta-km-session-id

inbenta-km-session-token

C

TPC

GCM

token

otsid

uid

cid

SR<RotatorID>

liveagent_chatted

liveagent_oref

liveagent_sid

liveagent_vc

liveagent_invite_rejected

liveagent_ptid

X-Salesforce-eLB

sd_survey_client

mbox

mboxEdgeCluster

_pk_uid

s_sq

sc_v17

SESSION

salt

auth_fags

EDAAT

TDID

TDCPM

TTDOptOut

TTDOptOutOfDataSale

s_vnc365

s_ivc

OT1, OT2

Activity Info. Activity Info*

Eboptout

Targeting info, targeting info3, targeting info#

U2, U#

r1, r#

OT_*

wlfeRefreshSessionId

wlfeDoLogin

TCSess

TCID

_pk_uid

anonymous_session_id*

anonymous_session_refresh_token*

oneshop.tenant.context*

oneshop.product.vin*

oneshop.products.activeFacets*

oneshop.product.isFromPlp*

oneshop.product.recommendedConfiguration*

wlfeRefreshSessionId*

wlfeRestoreTenant*

wlfeDoLogin*

redirectUrl*

userToken*

check

test

LBCOOKIE